Chief Actionator

Tyson Weems

Tyson's 2009 Snow ArchProject Roles: CEO, founder, lead presenter, graphic designer, music writer/producer, web designer

Motivation: “This project reflects my life: sports, music, art, learning, teaching, food, and trying to be clever. It builds on many different experiences and also means growing in new ways as a performer, educator, student, and leader. I get to develop and channel my energy, passions, and skills in ways that can positively impact many others. What could be better than that?”


  • Former RD LD (Registered Dietitian, ME Licensed Dietitian)
  • 8 years substitute teaching and 20 years of coaching experience
  • CrossFit Level I Trainer


Educational Background:

  • University of Northern Colorado Distance Dietetics Internship Program 2008
  • MT State University (MS in Health and Human Development) 2007
  • Bowdoin College (Sociology and Environmental Studies) 2000
  • Phillips Exeter Academy 1995
  • Brunswick High School 1994

Current Home: Portland, Maine

Other Current Activities:

  • Coaching at CrossFit Beacon
  • Performing music (guitar/voice solo and with backing tracks)
  • Sports (currently CrossFit, X-C sking, and snowboarding)

Past Jobs: Nutrition researcher, sports camp director, street musician, guitar instructor, whitewater raft guide, snowboard instructor, baseball coach, Spanish tutor, sports referee, substitute teacher (grades 6-12)


Board of Directors

John Rooks (Chair)

Additional Project Areas: Sustainability and Marketing John Rooks

Motivation: “I’ve made a career out of exploring the intersections of disparate cultures. The intersection of environmental, personal and community heath couldn’t be more relevant or needed today.”


  • Founder, The SOAP Group (a boutique sustainability consulting firm helping companies improve and own their impacts on the planet
  • Cofounder, Rapport (a software company helping small and midsize businesses do the above
  • CrossFit Level 1 Trainer

Educational Background:

  • Clarion University (MS in Cultural Studies) 1994 John Rooks lunging
  • Castleton State College (BA) 1992
  • Current Home: Portland, Maine

Other Current Activities:

  • Being a dad to a daughter, son, and dog
  • Competing (mostly in classes) at CrossFit
  • Traveling


Kevin Haley (Vice Chair)

Additional Project Area: Trademark and copyright matters, privacy and data security Kevin in his office

Motivation: “The intersection between physical activity and wellness in all aspects of life is a place I have been exploring in my own life for at least the last 15 years. I firmly believe that physical activity is directly correlated to success in other areas of life, academic or professional.”


  • Law practice (Brann and Isaacson in Lewiston, Maine)
  • Experience as counsel and as member of the board of directors of a number of nonprofits, including Teens to Trails (an organization providing resources to help teenagers find outdoor recreational opportunities)
  • Adjunct faculty member at the University of Maine School of Law (guest lecturing on issues relating to trademarks, unfair competition, and internet law) Kevin skiing

Educational Background:

  • UMaine School of Law (JD) 1994
  • Bowdoin College (BA in History) 1989
  • Current Home: Yarmouth, Maine

Other Current Activities:

  • Father of two
  • CrossFit, Nordic and alpine skiing, hiking, golf


Rachelle Cummings Gerry (Treasurer)

Additional Project Areas: Relationship building, organization, events Rachelle with a chain

Motivation: “As an athlete and lover of the outdoors, I know the tremendous impacts a healthy lifestyle has on people and the environment. This outreach program educates and encourages audiences to create healthy, meaningful, and active lives. All-important for enjoying life to the fullest with family and friends.”

Credentials: Lead Project Manager, Moss Inc. (a provider of custom tensioned fabric structures, display hardware, and large format printing for exhibit and event producers, retailers, and stadiums)

Educational Background: Brandeis University (BS in History & Environmental Studies) 1999 Rachelle running

Current Home: Falmouth, Maine

Other Current Activities:

  • Being a wife and mother
  • Enjoying great food
  • Snowboarding
  • Mountain biking
  • Paddle boarding
  • CrossFit


Steve Weems (Secretary)

Additional Project Areas: Corporate relationships, fundraising, organizational development Steve Weems

Motivation: “All aspects of Planet Earth need to be in harmony. This initiative touches health at multiple levels, from individual cells to the global community. Encouraging healthy thoughts and actions is critically important.”


  • Chief Operating Officer (4 for-profit companies, 1 non-profit)
  • Commercial lender and project financing experience
  • Economic and community development experience
  • Board work for various for-profit and non-profit entities

Educational Background:

  • Harvard Business School (MBA) 1965
  • Bucknell University (BS in Mechanical Engineering) 1963
  • Steve and Susan

Current Home: Brunswick, Maine

Other Current Activities:

    • Trustee, Midcoast Regional Redevelopment Authority (MRRA)
    • Trustee, Chair of Governance Committee, Bigelow Laboratory for Ocean Sciences
    • Board member, Treasurer of the Brunswick FoodShed (a developmental local farmers’ market project)
    • Husband and father of two sons, including the CEO